Ok I will be the first to admit then when I first starting looking at how to set up Rich Pins on Pinterest I had absolutely no idea what I was doing. The whole process seemed more techie than I had the skills for, but that’s because I was going about it all-wrong. This super simple tutorial is going to show you how to set up Rich Pins in a matter of just a few minutes. Now you may me wondering like what the heck are Rich Pins, and I was right there with you, when I first read the term. Rich Pins simply means that your website’s name and icon with appear underneath the image that you pin which will help direct and drive traffic to your site. You can check out my Pinterest if you want to see an example of what it will look like. Installing Rich Pins can be super beneficial in separating your content from everything else on Pinterest, and drawing people’s attention to you.
Install the YOAST SEO Plugin onto your WordPress site
This is where I was scared at first because in order to validate and set up Rich Pins you have to add meta tags… AHHH!! I know tech words I was lost too, and if you are a tech god/goddess who can do this in your sleep BLESS YOU SWEET CHILD! I am jealous! You rock. But in all seriousness once you install the YOAST plus in go to the “social” tab and then select the Pinterest tab. Just make sure first that all of the features under the “general” tab and the Facebook tab are turned on. (This is assuming you have already confirmed your site with Pinterest, if you have you will have entered a code in the Pinterest confirmation section, if you haven’t confirmed your site place the necessary meta tag in this box first.)
Go to the “Rich Pin Validator” on Pinterest
Visit Pinterest’s “Rich Pin Validator”, and plug in a link to any blog post on your site other than the homepage, and click validate.
After you validate you will see a message that confirms your pins have been validated, simple click Apply Now. A pop up message with come up with the name of your site and “html tags” selected, just click apply again, and you are done
(Your face once your Rich Pins are set up)